![]() ![]() Currently, live video is becoming part of the marketing strategy. The trend of live video is not going away anytime soon. The views for Facebook live videos also increased by 50% between February and March 2020 in the US. The engagement rate is higher than a regular video. According to the report, live videos attracted 28.239 comments last year. In terms of comments, the live video received more comments than other formats of content. ![]() Since the release, Facebook has shown remarkable statistics.Ĥ5% of live video viewers are willing to pay for exclusive live video content. To keep up with the trend and embrace more users, Facebook introduced a live video feature in 2016. On average, adults in the US spend six hours a day watching videos. Furthermore, attaching a video to an email can increase the click-through rate by up to 300%. 82% of users would rather watch a live video than read social media posts or a blog. Video is bathing in the attention of the public. ![]()
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